Forecasting, pattern recognition, trend spotting, predictions - are all terms which apply to a profession that has become recognized and respected in its own right as an important part of the creative commercial process.
Lise's bespoke trend forecasting service is applied to different products, at different target market levels.
Fashion > some clients need to know which of the trends showcased on the catwalks are the ones to invest in development for the wider commercial market.
Fabric manufacturers > which service the designer market need predictions that will hit the right spot on the catwalks - showing their wares and inspiring designers up to two and half years before the final product goes retail.
Furniture and home accessories > manfacturers need to know what is happening and what is going to happen in terms of style development and direction to better understand how to market products and art direct the catalogues and or presentations.
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